How it works

Market research gives organisations the chance to understand the people who use — or may use — their products and services. Participants may be invited to take part in online interviews, focus groups, workshops, user testing, accompanied shopping or other research.

Once you register with us, we may contact you when a project appears to match your profile. Each invitation will explain what we know about the topic, format, timing, location and incentive.

If you are interested, complete the short application included in the invitation. Our fieldwork team may then contact you to ask a few additional screening questions. Applying does not guarantee selection: final eligibility depends on the research criteria and the places available.

If selected, we will confirm the session details and anything you need to prepare. Research may be online, by telephone or in person, and sessions may be recorded with your knowledge and consent for research purposes.

Incentive amounts, payment methods and expected payment timings will be explained before you agree to take part.